Dissertation: Women and Media Stereotyping

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Dissertation: Women and Media Stereotyping


The process of media stereotyping has become very common. It was previously done to reduce complications by categorizing people of similar characteristics, language, or color into the same category. However, in recent years it has become a rather negative term as it assumes certain people act in a particular way.

Basically, stereotyping is done by generalizing a person holding similar values or opinions into a group. This is a threat to individualism. Every person is different and has the right to act in any way they want without being judged.

The mass media has been the major source behind this unrealistic stereotyping. The mass media has been influencing the minds of people for a very long time.

The increase in the viewership of television and the increase in the activity on social media has led to the media becoming a strong entity. The values and opinions of powerful people become the worldview as people are forced into accepting them.

However, some religious fundamentalists and those who have no access to media, stay deterred from their own values. The media however creates unrealistic expectations for people of all ages. Expectations of beauty are created by models and celebrities who appear perfect on camera.

The truth behind their perfection lies in cosmetic surgery and extraordinary Photoshop skills. Airbrushing is usually done on the cover pages of magazines so that the celebrities can appear flawless.

This has resulted in women spending a large amount of money on makeup so that they can cover their real skin and be more like what society demands. Another example is Victoria’s Secret models. Not only are they gorgeous, but their body has unrealistic measurements.

Common Stereotypes

The “ideal” lady is one of the most prevalent clichés of women in the media. Physical attractiveness, submission, and the capacity to win over men are traits that define this stereotype. The ideal lady is frequently represented as being slim, blonde, and physically appealing.

She is characterized as being compassionate, caring, and sensitive to others’ emotions. Magazines, ads, and motion pictures that frequently show women as objects of male desire contribute to the perpetuation of this stereotype.

The “career lady” stereotype is another prevalent one of women in the media. Lack of femininity, violence and a disdain for relationships and family define this caricature. Women who seek jobs are frequently depicted as being egotistical and heartless, as well as miserable and dissatisfied.

Because career women are frequently portrayed in films and television programs as callous and cold, this image is maintained.

Media Stereotyping

Stereotyping in the media is a serious problem that continues to harm women all over the world. The media, which includes television, movies, publications, and social media, frequently perpetuates stereotypes.

These prejudices frequently restrict women’s possibilities and potential and have a significant influence on how society regards women. In this article, I’ll look at how the media reinforces negative perceptions of women and its effects.

The way the media portrays these women, such as Kim Kardashian (whose figure is the cause of cosmetic surgery and Botox); has created an inferiority complex among women. Women realize how ordinary they are and instead become self-conscious of themselves.

The media is operated under a patriarchal system. Therefore, women are categorized into different types. If a woman spends time with men, she becomes a ‘whore’, whereas it is perfectly fit for a man to engage in such sexual acts.

The men are then portrayed as ‘studs’ or ‘Casanovas’ which is portrayed as something very cool and powerful. On the other hand, women are insulted by being called whores as there is a social stigma attached to this.

In a world where women empowerment and freedom laws are emerging, why are then such double standards experienced by women all across the world?

The notion of women as only sexual objects is also maintained by the media. Women are portrayed as objects of male desire in this stereotype.

Women’s bodies are constantly objectified and sexualized, and they are regularly seen wearing skimpy apparel. Music videos and ads that frequently show women instances that are sexually provocative contribution to the perpetuation of this stereotype.

The Consequence of Media Stereotyping

The perpetuation of gender inequity is one effect of media stereotypes. The impression that women are beneath men is strengthened when they are depicted as objects of desire or as servants. This may result in prejudice towards women at work, in the classroom, and in other spheres of life.

In industries where males predominate, stereotypes can also hinder women’s chances since they are frequently undervalued. Women’s self-esteem and body image might suffer as a result of media stereotyping.

The frequent exposure of women to representations of the “ideal” woman can cause poor self-esteem and feelings of inadequacy. This may also be a factor in eating disorders and other problems with body image.

Moreover, media stereotypes might affect women’s mental health. Negative stereotypes can cause women to feel anxiety, sadness, and other mental health problems. A woman’s mental health may suffer if she experiences emotions of guilt and shame as a result of being portrayed as a sexual object.

It’s critical to promote good depictions of women in the media and raise awareness of the issue of media stereotyping in order to fight it. This may be done by producing more inclusive and varied media that features women of different sexes, sizes, and ethnic origins.

In addition, it’s critical to spread optimistic messages about women’s talents and accomplishments rather than concentrating just on their physical attributes.


Stereotyping in the media is a serious problem that continues to harm women all over the world. Women’s chances may be restricted, gender inequity may be reinforced, and women’s self-esteem, body image, and mental health may all suffer as a result of gender stereotypes in the media.

It’s critical to promote good media representations of women and raise awareness of the problem in order to counteract it. By doing this, we may contribute to the development of an inclusive and equal society for women.

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