Thesis on External & Internal Change Triggers in Tesco
To create a sense of urgency in Tesco, the external change triggers that will be utilized to influence the reputation of the company (Tesco has successfully placed itself as the highest and fastest-growing market in the world). One of the major concerns for Tesco as an international business has been global warming. As a result, significant roles have been placed by the company for climate change by reduction of 30% of emissions of the products they sell by 2020 and by becoming 0% carbon business by 2050. In addition, one of the important issues is health awareness for Tesco, for which, better information about nutrition is being introduced to the consumers, in order to enhance health by the company. By providing modified products, healthy ranges, promotions and prices, they offer such healthy options that are easily accessible. Moreover, for demographic change among all races, a strategy is also being developed and constructive work is being done by Tesco.
One of the key internal change triggers in Tesco is technology. In order to decrease the queue in the line, a drastic change was made by Tesco with respect to its customer service sector through the introduction of self-service. The second internal change trigger is the outlets of the company. With a substantial non-food and food offering, around more than 4500 stores are being operated by Tesco, in fourteen markets. In addition, rapidly growing retailers’ services (involving telecoms, finances, and dot com) have been acquired by Tesco. Moreover, the company seeks guidance about its benchmark against its main rivals through its internal resources that provide information through exit and telephone survey with the consumer, on a weekly or daily basis. Since qualified individuals are working in the Tesco Company for the effective running of its operations, thereby, until now, the company has not experienced any dissatisfaction with senior management in relation to its status quo. Moreover, an internal recognition and support program has also been formulated by Tesco for their employees, in order to avoid the conflicts related to employee management.