Strengths, Weaknesses, and Opportunities of Qantas Airways
The capability of the organization to tap the opportunities of growth presented within the industry further is mainly one of the biggest opportunities available to Qantas. In acquiring opportunities for growth, one of the major steps which are required by Qantas is an alteration of its strategies. Also, one of the biggest opportunities for Qantas is that by taking permission for FDI (foreign direct investment), a higher level of growth can be achieved by the company within global markets. Despite being the market leader, the declining level of performance has been shown by Qantas Airways and this appears to be one of the biggest weaknesses of the organization. It has been further indicated by the analysis of the company that the organizational strategy has resulted into bad failure due to the low-efficiency of the management of Qantas. Also, one of the biggest weaknesses of the company is the rumor regarding its acquisition by Etihad Airlines. Certain stakes of Qantas have been acquired by Etihad due to which concerns have been raised about the organization.
Since Qantas is famous for being the flagship airline organization in Australia, therefore, it is one of the biggest strengths of the company. Qantas is known to be a highly reputed organization in Australia and this helps the company in attracting a huge number of customers. Moreover, a market share of around sixty-five percent has already been acquired by the company which makes it as the market leader of the airline industry. Third, on-time quality air traveling services are being offered by the company to its customers, which builds a strong reputation of Qantas in the market. Fourth, the overall higher profitability of the company is positively contributed by its access to profitable domestic routes which also one of the main strengths of the company. Fifth, a monopoly to the airline organization is provided as Qantas has expanded its services further through creating alliances with other biggest airline companies.
To analyze the impact of the environment on the performance of Qantas, a critical strategic analysis of the internal and external environment of Qantas has been performed. From the above analysis, it can be concluded that the external environmental factors appear to impact the operational activities of Qantas especially with respect to its strategic choices. Based on the scenarios within the external environment, the selection of strategies is performed by the management of the organization. Also, within the industry potential is being lost by Qantas Airways due to its ineffective strategies related to management, a higher level of competition present and the inefficient conditions of the market.