A Sense of Urgency (The Payton Consulting Company)
The Payton Consulting Company offers a diagnostic report in which the example of a CEO of an organization is used, who aims to initiate a cultural change by creating a sense of urgency. As the report by the Payton Consulting Group highlights that, it is quite difficult to create major changes in a company. In the context of any type of transformation in a business, the procedure of change is even more difficult. For which, formulation of a sense of urgency is highly essential. Risk and bold actions are mandatory because of a robust sense of urgency. Some of the methods through which a sense of urgency might be established are by making an organizational failure, quite apparent. Organizational failures are mostly downplayed, obfuscated or hidden by most of the organizations. For instance, due to the gridlock in the legal department, they miss the main deadline for the delivery of the product. Such incidents are mostly known as normal incidents instead of using it as an advantage to all individuals to consider a change.
The second step is sharing the data relevant to the financial performance and customer satisfaction across the company. It is the responsibility of the senior manager to share relevant information across the organization so that individuals can feel a sense of urgency. The third method is to insist on organizational members talk daily to disgruntled stakeholders, unhappy suppliers, and dissatisfied customers. By sharing the pain of taking customer service calls, throughout the organization will lead to the equal footing in understanding the issues and how urgently the issue is required to be resolved. The fourth step is encouraging more honest discussions related to the issues of the organization in the speeches of senior management and newspapers of the organizations. Whereas, the fifth and the last step is to bombard individuals with information related to future opportunities and the current inability of the organization of pursuing those opportunities.