Assignment Sample on The Effects of Advertising on Body Image
The Effects of Advertising on Body Image
These days we know that the media and body image are closely related. Particularly, the body image advertising portrays affects our own body image. Of course, there are many other things that influence our body image: parenting, education, intimate relationships, and so on.
In a society where malls have replaced parks, churches, and community gatherings, many people no longer take the time to meet their neighbors; people move frequently as though cities are products to be tried, like differing brands of shampoo.
These unfortunate occurrences can be the result of many causes, one of them being advertising. Advertising is designed to foster a desire to purchase goods and services, yet it is much deeper than that—advertising is a system of effective manipulation that twists the mentalities of persons subjected to it.
It shapes people’s views of the world and warps their connections to each other, distorting their personal values and changing their perspectives of others and themselves.
Thus, in my opinion, advertising destroys any concept of community, common morality, or deep bonding. Advertisements thrust products and services at consumers that they deem necessary in order to be loved, beautiful, happy, and fulfilled. Without these “necessities,” we feel judged, out of the cast, and criticized.
These possessions, however, make us self-loathing. Subsequently, the effects of advertising on body image have been studied by researchers, ranging from psychologists to marketing professionals.
Popular Media on Body Image
The popular media does have a big impact, though”. This is due to the fact that thousands of advertisements contain messages about physical attractiveness and beauty, examples of which include commercials for clothes, cosmetics, weight reduction, and physical fitness.
Researchers have conducted studies in an attempt to see if such advertisements have effects on teenage body image, and what those effects might be Researchers, such as Mary Martin and James Gentry, have found that teen advertising negatively impacts teenagers’ self-esteem by setting unrealistic expectations for them about their physical appearances through the use of idealized models.
Other researchers, such as Heidi Posavac, acknowledge this, but believe that this only applies to teenagers who already possess low self-esteem or a poor self-image.
In contrast, researchers, including Terry Bristol, have found teenagers to be generally unaffected by these advertisements due to the idea that repeated exposure can create immunity to images and messages in advertisements.
Moreover, some researchers, such as Paul Humphreys, have concluded that exposure to such advertisements can actually create higher self-esteem in teenagers.
Negative Effect of Advertising on Body Image
Advertising has a harmful impact on women. Ageism, sexual exploitation, and physique appearance are a few examples. Many young women who view print advertisements desire to appear like the celebrities they see in publications and online.
Many young women who struggle with skewed body image concerns use harmful methods of weight control. These print advertising may be harmful to the health of people who view them. Customers only see models that are abnormally thin, which can lead to disorders like anorexia or bulimia.
In society, it is well recognized that models are underweight. Negativity in advertising also includes ageism. Customers desire to seem and feel young. In people’s eyes, youth and wrinkle-free skin define beauty.
Many advertising feature models who are in their late teens or early twenties, which creates a misleading impression of how we should see various life phases. Customers are developing innovative techniques for looking younger.
Numerous people are becoming more interested in Botox, cosmetic surgery, and other types of body enhancing procedures. Having treatments done to make someone seem younger is now more affordable thanks to financing.
The sexual exploitation of women in print advertising is another problem. Numerous advertising firms utilize sexuality to market goods and services because it is profitable in the advertising industry. Many models display their cleavage, legs, or other body features while wearing virtually nothing.
Customers are able to envision what these models look like because they are wearing little to nothing. It enhances the attractiveness of women and creates the illusion that they always appear that way.
It may give males the impression that all women are just objects for sex, which may encourage more dangerous behaviors like abuse, sexual exploitation, and stalking.
The advertising firms want people to see their print advertisements favorably. Allowing well-known women to appear in print advertisements can influence customers favorably. There are print advertising that aim to positively sway consumer behavior.
Consumers may respond favorably to these kinds of print advertisements, which prompts them to consider their diet and general well-being. In our culture, females of all ages strive to attain the ideal body image.
Parents should start by reminding their children that they are perfect no matter how they look. Not just girls, but boys as well, are being questioned about how they perceive women. Living a happy life and having high self-esteem requires respecting not just the other sex but also your physical beauty.
Although they should be positive, print advertising may have a negative effect on people. As we mature, we come to understand that perception shouldn’t be taken too seriously.
Numerous studies have demonstrated that print advertising has both good and negative effects on consumers. Women’s perceptions of their bodies, as well as their perception of print advertising, can have an impact on their health.
Men may mistakenly believe that all women in print advertisements should have a particular appearance, such as being very slender, constantly applying makeup, having perfectly styled hair, and wearing very little clothing. On the other hand, emphasizing on health and well-being is a benefit of print advertising for women.
Resistance to Change
In today’s world, advertising has become so commonplace that it is difficult to picture life without it. Newspapers, periodicals, television, the Internet, billboards, and other free media all contain advertising. Change is met with resistance from both inside and outside the sector.
The Australian magazine New Woman got a flood of messages from appreciative readers thanking it for using a photo of a curvy woman on its cover, but after its sponsors objected, the magazine went back to using models who were bone-thin.
Many high-end clothing brands shudder at the thought of making a size 14, and they most certainly wouldn’t want to see it featured in glossy magazines. Women of all ages are exposed to a wide range of pictures, which might result in a wide range of reactions—both good and negative.
Telling people there is a problem with them or their lives is one of the most powerful techniques of advertising. People start to actually think that there is something wrong with them as a result of such a tactic.
Negative body image becomes a very serious issue in today’s culture when people start to think this. On the other hand, some women find this tactic entirely ineffective against them, and as a result, the advertising have a good impact and make them stronger.
People are starting to pause and take a closer look at this issue as a result of how frequently the media uses slim models to depict women in American culture. Although not all businesses employ this tactic, the bulk of them have in the past and present.
One of the main contributors to low self-esteem and problems with body image in both men and women is the media. This is a result of the numerous advertising that promote physical attractiveness and beauty.
Advertising, especially that for clothing and cosmetics, has a significant impact on how we perceive ourselves and how we believe we ought to appear. Another kind of advertising and a contributor of teen body image problems is online influencer marketing.
Some teen-friendly social media platforms have taken action to remedy this. As a result, many teenagers believe using diet products that include digitally altered models in internet advertisements is the only way to acquire this model status.